Hokkaido has emerged as a vibrant hub for travelers seeking a blend of adventure, cultural immersion, and sustainable tourism practices. The region’s recent hosting of the Adventure Travel World Summit (ATWS) in Sapporo has put a spotlight on its commitment to these values, showcasing the ceremonial exchange between Japan and Panama and setting the stage for Panama City to host the next summit in October 2024. Japan’s broader initiatives to attract international visitors are rich and varied, from promoting its world-renowned onsen and ryokan to highlighting local cuisine and scenic beauty. These efforts are part of a comprehensive strategy to offer memorable experiences while preserving the environment and cultural heritage.
